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2018-11-01 - November 2018 - Dr. Leon Alexander CEO and President of Eurisko Design (Digital Download)
Leon Alexander is CEO and president of Eurisko Design and has a Ph.D. in behavioral psychology. Originally from London, he was general manager of the Vidal Sassoon organization before acquiring and directing 320 salons and spas and launching AVD Cosmetics, which he grew to $40 million in sales. Interviewed by Winn Claybaugh, Leon offers a unique message on elevating the level of how we think about customers and consumers by understanding their emotional needs. Leon's “why people buy” insights can revolutionize consumer sales and loyalty.